About Me

 

Are we the perfect fit?

So much about fine tuning your image and grasping your personal style is about just the right fit.

I want to be the best FIT for you!

My passion is not for style itself, but for

  • Seeing the confidence in my clients soar after a great bra fitting or styling session.

  • The joy that spreads over their faces draped in their perfect combination of colors.

  • Knowing and already seeing their inner and outer beauty, but coaxing out the areas that have sat dormant for so long.

  • Finding the perfect pair of jeans when they’ve convinced themselves that their body could not fit one.

  • Those revelatory moments and final ‘allowance’ that they deserve to care for themselves the way they care for others.

Clothing, colors and overall style are simply expressions of who you are. With ImaGen, I will teach you to express the BEST of it one careful step at a time.

Rediscover the joy of getting dressed…

…and feel clarity and ease when you open your closet.

 
 
A Stylist for the People

I struggled through university not knowing clearly what career I wanted to pursue. The clearest thought I remember having was whatever I would commit my life to, I wanted it to be creative, and I wanted it to include helping people. So broad and perhaps somewhat naive, I dabbled in different jobs and organizations that would allow me to express my skills and my heart in some way.

Temporary photos parked here for the time being :)

10 years ago, I started on the path to ImaGen. I earned my certification in Image Consulting through the Image Resource Center of New York. And in these ten years of business, I’ve helped clients across across the globe from the US - Wisconsin, Texas, Arizona, Dallas, Illinois, to Canada, to the islands of Trinidad and Tobago, to New Zealand.

Through Nordstrom, I’ve fitted hundreds of women for bras and was awarded a Nordstrom Bronze Medal in customer care.

As a certified Image Consultant, I’m not only trained to bring out the best of your style, I have a talent for helping you look and feel fabulous.

My goal is for you to fall in love with that reflection again. To look once, and walk away with an air of confidence that cannot be denied.

 

My Style credentials:

 
 
Have a Dream: candle and flowers
 

Let me share my gift for style

You know that when you’re happy with your appearance, life feels smoother. When getting dressed, you’re not only excited for the day, you’re ready to express yourself authentically.

But you often struggle because you’re not clear what works for you. You’re frustrated and worry you’ve wasted time and money on unflattering choices. Sometimes, you blame yourself, instead of the clothes.

I’m here to help you find your polish, and let your confidence shine.

 
A happy part of my day!

Picking out my outfit and getting dressed in the morning has gone from a depressing chore to a very happy part of my day! Genelle is very accessible and I look forward to continuing to work with her for a long time to come!

~ Crystal B, Personal Styling and Shopping

how it started, how it’s going

Detail of sewing machine | ImaGen Consulting

My mother recalls that as a child I was always fascinated by fashion magazines. I even understood ‘color’ - warmth, coolness, hues, depth, tones at a very young age, hiding away for my own ‘study’, my mom’s copy of Color Me Beautiful - an Image Consultant’s ‘bible’ for its day. I often sat in my mother’s sewing room on the floor, collecting fallen pins, but studying carefully and admiringly the clothing pieces she created for her clients. Being a seamstress, she focused heavily on the fit of clothing for her clients, and spent countless hours with client visits, making that piece of apparel perfectly customized for their body.

It was not lost on me at that young age, how important clothing, fit and color were to people; and my mother made that a reality for them AND for my sister and me. Weekends were spent (drudgingly) tagging along with my mom to textile stores, picking out yards of cloth in a plethora of beautiful colors, patterns and textures, and so I picked up names of patterns and colors from listening in and chatting with the store clerks. While I longed to be like other girls, going mall shopping for ‘ready-made’ clothes, I could explain in great detail or pick out a McCall’s or Butterick pattern from her collection, something I wanted, and my mother would create it. It was always made specifically and lovingly for me and my body, and being honest 30+ years later, my greatest compliments came when wearing her pieces.

 
 
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The Psychology of Style

Later, I studied Psychology, and to this day I still see its value in understanding my clients and their personal style. Even to know that there is such a thing as Color Psychology now shows I was always on the right path!

ImaGen has grown into helping individuals; new mothers, empty nesters, budding entrepreneurs, budding romances, husbands and wives, mothers and daughters, sisters and friends, those celebrating weight loss or weight gain. I have worked with groups and corporations from high schools to universities, to churches, to large corporations and hospital / medical support groups on

  • Color Psychology in the Workplace

  • Image Enhancement, Beauty, and Style

  • Personal Style to Enhance Your Brand

  • Happiness is Always in Style!

As the physical borders of our world remain restricted, the virtual borders have blown right open, so ImaGen has continued to enjoy the benefits of this by continuing to meet new people and forge new professional relationships across the globe. With the world at our fingertips, my many years of training and experience are not bottled up into ‘style rules’. I simply find what is best for that person in that moment and season of their life.

You'd be surprised how matters of the heart can affect our outer image as well.

 

the imagen experience:

  • Making a real and heartfelt connection with you, my client

  • Enabling your transformation, not showcasing myself

  • Knowing that I’ve brought you joy, and changed your life a little

  • Throwing in a few surprises, of things you didn’t know you’d love

Excited about getting dressed now

I feel so clear and excited about getting dressed now. I feel as though the limits that I put on myself are broken and I'm stepping into the new place little by little.

~ Kerry I, Virtual Styling

So Who is Genelle?

I am your consultant and stylist who has a heart for helping people feel confident and settled in who they are. Putting self image anxieties finally to rest and embracing their full essence. I have been on this journey myself. I am a testimony and my clients are a testimony.

I am a wife, mother, daughter, sister, friend, guide, coach, consultant, and trainer...
 
Genelle Beyer with her family

Taking a page out of the ‘book’ of a now famous speech by Admiral McRaven to a 2014 graduating class: “If you want to change the world, start off by making your bed.” To which I add, start by getting dressed. If you put effort into getting dressed well every morning, you will have accomplished the first task of the day. Getting well dressed will give you a small sense of pride and can set the tone for a well thought out and accomplished day!

 
ImaGen Logo
 

About Imagen consulting

ImaGen is the accurate representation of myself, and true testimony of my clients' experience.

The name represents both the company, and what it means to me and to others.

 

integrity

Are you projecting image integrity?

What does your image actually say to first yourself, and then to others?

Your image should mean something to you. How do you look? How do you feel in what you're wearing? Image Integrity is having your body, speech, language and wardrobe all work together to reinforce your intended message.

Imagine

I’m here to help bring your dreams to reality.

Take a moment, close your eyes... and imagine what it would be like to dress efficiently and confidently each day, with no unnecessary stresses of closet and clothing anxiety.

Imagine if you had the tools, resources and all the know-how to enhance you in the best way possible. Imagine finding quick, sensible and easy ways to look and feel polished and put together. Imagine knowing that who you are on the inside is represented on the outside.

Reflection

When you look in the mirror, what do you see?

More importantly, how do you feel?

Is what you represent an accurate reflection of who you truly are? Does this image of you reflect positively on your family, your friends, significant other, your peers, co-workers or even your home? Take a moment to reflect on this, and muse upon a line in a beautiful song, "When will my reflection show, who I am inside?"