styling experiences designed to meet you where you are.

Not sure where to start?

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Not sure where to start? *

You want to understand your own wardrobe:

You want foundational understanding:

You’re ready to elevate your full image:

You need something focused or seasonal:

You already own more than you think.

Refine— In-Person is a focused, one-time session where I come to you and build real outfits from what's already in your closet — no shopping, no pressure to buy anything, just a clear, wearable plan using pieces you already have.

REFINE

A focused foundation session

How it works:

  • Closet prep questionnaire — every client completes a short questionnaire ahead of time, sharing your style goals and flagging the pieces you find hardest to style.

  • Virtual consultation (~30 min) — we meet on a short call to briefly review your style goals from the questionnaire and confirm the season or piece count we'll focus on, so session day is used entirely for styling — not figuring out where to start.

  • In-home styling session (~4 hours) — I work through the agreed scope with you, building complete, photo-ready looks — starting with the pieces you flagged as most challenging

  • Digital lookbook, delivered after — every look we create is photographed and delivered to you as a polished, personal lookbook you can reference anytime you're getting dressed

Refine — In-Person is about maximizing what you already own.

I'll offer verbal guidance throughout — including honest input on any gaps I notice in your wardrobe — but this package doesn't include a shopping list, curated links, or purchasing support. If you're looking for that next step, it's built into Elevate.

Perfect for someone who knows they own great pieces but isn't confident putting them together — and wants a real, visual reference to fall back on, not just verbal advice they'll forget by next week.

Scope is confirmed during your virtual consultation. Additional pieces, seasons, or looks beyond what's agreed can be added as a follow-up session.

Investment: $975

Elevate

Foundations to Functional

Elevate is the full experience

I get to know your closet, identify exactly what's missing, and hand you a shopping plan built for you. Then we finish together, styling your new pieces alongside what you already own, and leave you with a fully updated lookbook to reference all season.


How it works:

  • Digital closet upload — you upload photos of your closet, which I edit and organize into a usable digital format

  • Style goals questionnaire — completed ahead of time, so our first session starts with real direction

  • In-home closet review & styling session (in person, ~4–4.5 hours) — we go through your closet together, build outfits from what you already own, and I identify exactly what's missing to complete your wardrobe

  • Personalized shopping list — curated pieces and links to fill the gaps we identified, so you can shop confidently and at your own pace. You're welcome to buy directly from these links or use them as a reference for your own shopping

  • Follow-up in-home fitting (in person) — once you've shopped, we meet again to style your new pieces together with your existing wardrobe and build your final, elevated looks

  • Updated digital lookbook — photographed during your fitting and delivered as your finished, personal style reference

What makes this different from Refine?

Refine works with what you already own. Elevate goes further, identifying what's missing, guiding you toward exactly the right pieces, and bringing it all together in a second session once your new pieces have arrived. This isn't just a wardrobe update — it's a complete reset of how you get dressed, built to carry you well beyond the season.

Good to know:

  • Two in-home visits are included, scheduled around your own shopping timeline — your follow-up fitting is typically booked within 4–6 weeks of receiving your shopping list

  • Travel is included within 10 miles of East Cobb/Marietta; sessions outside that radius may include a travel fee

  • Shopping and purchasing are done independently by you — I curate and guide, but I'm not shopping or handling returns on your behalf. If you'd rather hand that part off entirely, that's exactly what my top-tier package, Evolve, is built for

Perfect for someone ready to stop patching gaps with one-off purchases and instead build a wardrobe that's intentional from the ground up — with expert guidance every step of the way, from what to buy to how to wear it.

Investment: $2,400

Payment Plans Available

evolve

A Full-Season Strategic Overhaul

Evolve is for the person who doesn't have time to think about their wardrobe — and shouldn't have to.

This is a full season, handled. You won't sit in return lines, decide whether a fabric works across three different occasions, or lose a Saturday to shopping. I do it — closet edit to final fitting — so your wardrobe is simply ready, and your time stays yours.


How it works:

  • Style goals questionnaire — completed ahead of time, so we start from real direction rather than square one

  • Virtual consultation (~1 hour) — we review your questionnaire together, map out your season — upcoming travel, events, and anything relevant to how you'll be dressing over the coming months — so your plan is built around your actual life

  • In-home closet edit (in person, ~3 hours) — a full working session through your closet, grounded in your color analysis, body/silhouette analysis, and style essence — the same core methodology behind every decision I make on your behalf

  • Digital closet formatting — your closet organized into a usable digital format you can reference anytime

  • Shopping, ordering & prep — I select, order, unbox, steam, and prepare every new piece before you ever see it

  • Two in-home fittings (in person) — trying everything on, refining fit and pairing, making sure every piece earns its place

  • Returns & exchanges, fully handled — anything that doesn't work goes back without a single trip or phone call from you

  • Final lookbook — a polished, finished reference of your complete, elevated wardrobe

Evolve works because you don't have to be there for every choice.

Every piece I select, every fit I approve, every "keep or return" decision is grounded in three things I assess for you from the start: your color analysis, your body and silhouette analysis, and your style essence and identity. This isn't a checklist I run once — it's the framework behind every single decision made on your behalf throughout the season, which is what makes it possible for you to hand this off completely and trust the outcome.

Add-on: Photoshoot / headshots: For clients with an upcoming shoot — professional headshots, personal branding, or a milestone event — Evolve pairs naturally with a styling session built specifically around it. Available as an add-on; ask for details.

What makes this different from Elevate

Elevate hands you a shopping list and puts the legwork in your hands. Evolve takes the legwork off your hands entirely — the shopping, the ordering, the returns, the follow-through. It's the difference between being guided and being handled.

An investment, not an expense

For entrepreneurs and executives, Evolve is best understood as a time investment: roughly 30 hours of focused, expert attention, reclaiming that same time — and the mental overhead of wardrobe decisions — for the things only you can do.

Good to know

  • $4,200 is a minimum; final investment reflects your specific scope, established in your opening consultation

  • Whatever's discussed in your consultation — the travel, the events, the season ahead — is what's built into your plan. Anything that comes up afterward can be added, at an additional fee, rather than folded in after the fact

  • Two in-home fittings are included; sessions are scheduled around shopping and delivery timelines

Returning clients: Your first season with Evolve builds the full foundation — style discovery, complete closet formatting, everything from the ground up. Every season after that starts from that foundation, not from zero. Returning clients invest $2,997 for their next season, reflecting the work already done.

Perfect for executives and entrepreneurs who'd rather spend their time running their business than running errands — and who see a well-put-together wardrobe as part of how they show up, not a separate task competing for time they don't have.

Investment: $4200 minimum

Payment Plans Available

Virtual Offerings

Focused support when you need it

Not ready for an in-home session, or looking for something more focused? These offerings deliver ImaGen's core methodology — color analysis, silhouette, and style essence — digitally, wherever you are.


Color Analysis | $275

A focused, standalone session identifying your color season and the palette that works for you — delivered digitally.

Edit— Virtual | $400

Upload up to 25 pieces from your closet — a new office wardrobe, a weekend rotation, mom-on-the-go essentials, or a travel or event capsule — and I'll edit, organize, and restyle them into complete, photo-ready looks, delivered as your own personal digital LookBook. Entirely remote, and no shopping list included — this is about maximizing what you already own for the life you're dressing for right now.

Included: up to 5 curated shopping link suggestions for core, foundational pieces only — think undergarments, denim, or outerwear — the basics that affect how everything else fits and looks. You can buy directly from these links or use them as a reference for your own shopping.

Educate | $575

A complete digital style report covering your color analysis, body shape and silhouette, and style essence/identity — the same foundation behind every ImaGen package, delivered as a reference you keep and use on your own.

Returning client credit: Clients who book any of our In-Person styling services within 60 days of completing our foundational package - EDUCATE, receive a 10% credit toward Refine, Elevate, or Evolve, in recognition of the foundational work we've already done together.

  • “Genelle brings an incredible amount of care and attentiveness to her fitting process. She helped me realize how very important foundation wear is to having a flawless finished look”

    ‘Essential’ Client - AV

  • “I'm so glad I signed up for this program ... I am more inspired to invest in who I am TODAY while I work towards my tomorrow... This was just what I needed, thank you!”

    ‘Educate’ Client - ON

  • “I didn’t just revamp my winter wardrobe, Genelle taught me valuable styling lessons I can take with me for future shopping. I feel more confident I am choosing the right pieces that truly reflect who I am. I can’t wait to use ImaGen for my Summer wardrobe!”

    ‘Elevate’ Client - SM

  • “I now love getting dressed every day. I feel polished and put together and my outfits have purpose! Working with Genelle was one of the best experiences.”

    ‘ELITE’ Client - DJ

  • “After having twin boys 4 years ago, I admittedly lost a bit of myself. The overwhelm of life bled into my closet. A Spring closet refresh with Genelle brought new joy and inspiration back into my life that I was missing. Getting dressed has become one of the happiest parts of my day”

    ‘Energize’ Client - CB

How It Works